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Tuesday, 07th September 2010

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Purple Cow
  e-Publisher: Valerie Hasara
Added: 06/15/2007
Type: Tutorial
Viewed: 1320 time(s)
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Purple Cow

 

If you pass a purple cow on the way to work every day how long does it take for the novelty to wear off?

 

When you see something over and over again you start to tune it out.  This is what happens when you see the same ad copy over and over again. 

 

You would be amazed at how fast online something incredible becomes old news. 

 

Now I must admit that purple cow can become endearing.  If the farmer decided to kill it for beef tomorrow you might raise the money to save the neighborhood mascot.  But in order to save the purple cow you are going to have to raise awareness in a whole new light.

 

So to my point - You have to be very careful using the same advertising copy/writing over and over again. 

 

I am amazed at the number of people that use the promotional material provided by their company.  I understand that many mlm companies won’t allow you to write your own advertising by using their name.  But in a networking business you should be promoting yourself first anyway. 

 

As for promoting affiliate programs, the best technique I have see is that of adding value.  Writing advertising that would have people buying from you to get some added bonus. 

 

This is all about taking control of your business and your income.  If you depend on the company to make the money for you… well you just aren’t going to get very far. 

 


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